Post by taslima on Feb 14, 2024 8:58:29 GMT
That a software-induced penalty can still occur if a site has “a bunch of really bad links” (h/t Marie Haynes). Friendlier Penguin has not proven to be 100% effective. As a result, many businesses still need help cleaning up their link profile to restore lost rankings. Google has said that you should not need to disavow files, yet also welcomes them. To me, that is a very clear signal that we should not rely on the algorithm alone when it comes to backlinks. Hazards: Sites that had purchased links were targets, as well as those with spammy or irrelevant links, or incoming links with over-optimized anchor text. Winners: Sites with mostly natural inbound links from relevant webpages got to rise in the SERPs.
See the detailed history of Penguin in the Penguin Algorithm Updates section. September 1, 2016 – Possum Possum is an unconfirmed yet widely documented Google algorithm update. This update targeted Denmark Email List the local pack. Unlike confirmed updates, the details of the Possum update are a bit less clear. SEOs believe it sought to bring more variety into local SERPs and help increase the visibility of local companies. With this update, Google seemed to change how it filtered duplicate listings. Before Possum, Google omitted results as duplicates if they shared the same phone number or website. With Possum, Google filtered listings that shared the same address. This created intense competition between neighboring or location-sharing businesses. Hazards: Businesses with intense competition in their target location could be pushed out of the local results. Winners: Businesses outside physical city limits had a chance to appear in local listings. May 2016 – Mobile Update Google announced ahead of time that it would increase the mobile-friendliness ranking signal in May. Google confirmed the rollout was completed on May 12.
Learn more: Mobile Friendly SEO Ranking Boost Gets Boosted in May January 2016 – Panda Integrated into Core Algorithm Google revealed that the Panda algorithm targeting quality was a part of the core algorithm. It was not clear when this happened exactly. Google also confirmed that even though it was part of the core algorithm, it did not operate in real-time. This significant update is detailed below in the Panda Updates section. Learn more: Google Explains What It Means To Be Part Of The “Core” Algorithm 2015 ALGORITHM UPDATES October 2015 – RankBrain Google revealed to Bloomberg that RankBrain — Google’s artificial intelligence system — was one of its top three ranking signals. Reportedly, 15 percent of queries per day have never been seen by Google before. Initially, RankBrain helped interpret those queries, but it may now be involved in every query.
See the detailed history of Penguin in the Penguin Algorithm Updates section. September 1, 2016 – Possum Possum is an unconfirmed yet widely documented Google algorithm update. This update targeted Denmark Email List the local pack. Unlike confirmed updates, the details of the Possum update are a bit less clear. SEOs believe it sought to bring more variety into local SERPs and help increase the visibility of local companies. With this update, Google seemed to change how it filtered duplicate listings. Before Possum, Google omitted results as duplicates if they shared the same phone number or website. With Possum, Google filtered listings that shared the same address. This created intense competition between neighboring or location-sharing businesses. Hazards: Businesses with intense competition in their target location could be pushed out of the local results. Winners: Businesses outside physical city limits had a chance to appear in local listings. May 2016 – Mobile Update Google announced ahead of time that it would increase the mobile-friendliness ranking signal in May. Google confirmed the rollout was completed on May 12.
Learn more: Mobile Friendly SEO Ranking Boost Gets Boosted in May January 2016 – Panda Integrated into Core Algorithm Google revealed that the Panda algorithm targeting quality was a part of the core algorithm. It was not clear when this happened exactly. Google also confirmed that even though it was part of the core algorithm, it did not operate in real-time. This significant update is detailed below in the Panda Updates section. Learn more: Google Explains What It Means To Be Part Of The “Core” Algorithm 2015 ALGORITHM UPDATES October 2015 – RankBrain Google revealed to Bloomberg that RankBrain — Google’s artificial intelligence system — was one of its top three ranking signals. Reportedly, 15 percent of queries per day have never been seen by Google before. Initially, RankBrain helped interpret those queries, but it may now be involved in every query.